HeyGen
HeyGen
AI avatar and multilingual video platform for presenter-led marketing and business content.
Marketing & SEO
Tools for campaigns, search optimisation and marketing content.
Tools in Marketing & SEO
2 tools
View details
Canva
Canva
Visual design platform with AI-assisted design, writing, image, video, and brand workflows.
Choosing Marketing & SEO tools
Marketing and SEO tools help plan campaigns, write and adapt marketing content, produce visuals and video, and improve how pages appear in search. Many general AI tools can support marketing work; tools in this category are the ones built or commonly used for it.
Good marketing tools save time without making content generic. Look for control over brand voice, easy reuse of content across channels, and honest data. For search, remember that AI can help with research and drafts, but useful, accurate pages written for people are what last.
Measure results rather than output. More content is not better content, and the aim is posts, pages and ads that people find useful. Keep claims about products accurate, check any statistics before publishing, and follow the rules of each platform you advertise on.
Who it is for
Marketers, small business owners, agencies and content teams who produce campaigns and content across several channels.
What to compare
- Brand voice and style controls across content
- Formats covered: text, images, video, social posts
- Integrations with the platforms you publish to
- Collaboration and approval features for teams
- Limits on the free plan and cost per seat
Common uses
- Campaign content for social media and ads
- Visuals and short videos for promotion
- Repurposing one piece of content for several channels
- Researching topics and drafting search-friendly pages
On ToolIndexHub, each listing shows the pricing model, free plan, platforms and API access that we have recorded, and when an editor last checked them. Where a fact has not been checked yet, the page says so rather than guessing.